Princess Barretto: Creating New Worlds Against the Odds

Production designer Princess Barretto knows the price of fulfilling a dream: hard work. And she's not afraid of paying it in heaps

Production designer Princess Barretto has always been fascinated by art and design. Growing up, though, she had no idea that production design was a real industry. Still, she pursued her passion, studied it in school, and developed contacts along the way.

It was an uphill climb for Princess, though. Whenever creative teams were put together for projects, Princess would be the last one onboard because “they thought I was just an add-on expense for their campaign or commercial,” she says.

With persistence and hard work, Princess was able to turn this around. Today, she creates alternative worlds (a.k.a. set design) for clients who value Princess’ imagination and eye for detail. She has finally achieved her dream.

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